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About

About

New Identity for Trader Joe's
Published:
Trader Joe's New Identity
Mission Statement:
To underline the organic and healthy aspect of Trader Joe’s in a clear, natural and modern way.
Make it less chaotic and more customer friendly.

Trader Joe's
IS: IS NOT:
Natural  Plastic
Hand made  Computery
Healthy, Organic  Fast Food
Playful  Boring
Affordable  Expensive, Luxurious
Friendly, Warm  Cold, Reserved
Playful  Serious
Extroverted  Introverted
Home  Street