Toys R Us Identity

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  • Toys R Us Identity
  • My concept was to follow their mission statement by creating a magical playtime memory with each visit for the kids. Therefore, I decided to create something that is magical and playful at the same time by having magical
    stars coming out of a tilted cube. The colorful letterforms represent a certain playfulness as well.
  • Logo in color and black & white
  • Stationery includes business card, letterhead, and #10 envelope.
  • Design Proposal and Graphics Standards Manual
  • T-shirt and gift cards
  • Shopping bag with t-shirt and gift card