A WORLD OF POSSIBILITIES
With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
Thank you to Sergio & SerialCut™ for the Amazing Print & OOH.
Thank you Michael Gracie and Augustus Punch for the Beautiful TV.
And finally StoppLA & Sweden for Posters and Digital Duties.
We worked with Serial Cut™ to create a magical world of possibilities.
HAND DRAWN TYPE FOR SOUVENIR T-SHIRTS