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THE BRIEF: Generate excitement and create an identity to brand the forthcoming velodrome track to garner public support and entice much needed do… Read More
THE BRIEF: Generate excitement and create an identity to brand the forthcoming velodrome track to garner public support and entice much needed donations. THE SOLUTION: Unbeknownst to most, Ogden, Utah actually had an indoor velodrome. And this velodrome was built during a very exciting and locally notorious time of Ogden. Recalling the glory and history of the era was a main goal. An identity, initially in the form of a poster, was created in the Art Deco style popular during the life of the original velodrome. A stylized rider is seen bearing over the handlebars riding toward the viewer; dynamic lines symbolize movement as well as the track markings. Read Less
Published:
Tour de 'Drome
Identity/Poster 
A single-page website was developed in a joint project with my friend and colleague,Richie Taylor. The site mimics the feeling of racing down the wooden track. Check it!