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Identity project for Torreão Nascente, a premium multi-purpose historic building in the heart of the most beautiful square in Europe.
The Torreão Nascente, is located in the magnificent Praça do Comércio,
in the singular city of Lisbon.

The building has a characteristic grid of Toscan columns
that support the Toscan vault, on the east side of a historic square,
without parallel in all Europe.

The Torreão Nascente will come to life as a multi-purpose space,
focused on temporary, cultural, ludic and promotional events.
The Torreão Nascente will be supported by other near spaces
that reflect the new touristic strategy developed by the Lisbon Tourism Bureau.
As a “brother” brand the logo must reflect the graphic style, directly.

The selected typography for the Torreão Nascente follows the same identity
as the Pátio da Galé and Sala do Risco brands as a unifying element of communication.

In the same way Pátio da Galé and Sala do Risco, the new identity study
is directely linked to the buildings architectural singularity.

Lisbon Tourism Bureau brands universe.
Correct usage over Color and photographic backgrounds.