Toronto Bike Plan Brochure

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  • Toronto Bike Plan Brochure
    Designed as a project for my Typography 3 class, this brochure was created to promote a fictionalized version of the 2013 update to Toronto's Bike Plan. 
    After researching statistic on current bike usage in Toronto, I determined adolescents to be the best demographic to target, with the most room for improvement based on current usage and interest.
  • A linear element carries through the design, referencing bike paths and road markings.
  • Black and white photos of the city, sourced from and credited to a selection of photographers, are interspersed throughout the design, to allow the bold two-colour scheme to take precedence.