Tornado
420
8
4
Add to Collection
About

About

Our biggest webspot viral project up to date.
Published:
TORNADO
THE SPOT, THE ANIMATIC, THE MAKING OF
TORNADO
Mercedes-Benz GLK - All under control - Viral

Our biggest webspot viral project up to date, part of the Mercedes-Benz GLK's campaign "All under control".

The format is a YouTube channel takeover where the story, starting in an ordinary way, takes an unpredictable turn providing a very fun, intense and unique user experience.

Cient: Mercedes-Benz Spain
Agencies: El Laboratio & Pixel and Pixel
Production companies: La Señora Claypool & Eldorado Entertainment
Concept: El Laboratorio & Pixel and Pixel
Producer/Director: David Martínez Romero
Co-Director, Art director and VFX supervisor: David Carrizales
Executive producers: Víctor Coello, David Martínez Romero & David Carrizales
Assistant director: Ramón Aller Casanova
Production managers: Ángela Arévalo & Pilar Gil
Art, VFX, 3D, Motion graphics, Finishing: Binalogue
Web implementation & YouTube channel design: Pixel and Pixel
Cast: Ana María Varela, Igor López & Valeria Candeira

Nov 2011
Before producing the piece, we created this animatic in order to properly plan the shooting and postproduction details.
The making of Tornado.

Cient: Mercedes-Benz Spain
Agencies: El Laboratio & Pixel and Pixel
Production company: Eldorado Entertainment
Concept: El Laboratorio & Pixel and Pixel
Producer/Director: David Martínez Romero
Executive producers: Víctor Coello & David Martínez Romero
DOP: Álvaro Sanz Pascual
Editing: Alejandro Dupry
Assistant director: Ramón Aller Casanova
Production managers: Ángela Arévalo & Pilar Gil
Art, VFX, 3D, Motion graphics, Finishing: Binalogue
Webspot co-director: David Carrizales - Binalogue
Web implementation & YouTube channel design: Pixel and Pixel
Cast: Ana María Varela, Igor López & Valeria Candeira
Pictures: Juanda Cortés

Jan 2012