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Some teaser promo material for a new TOPMAN store opening.
Teaser Images
Some promotional images for the opening of a new British clothing store in Chicago.
Since the brand was almost unknown in the US, I decided to depart from the usual styling of smouldering male models and music associations found in the Topman promo material.
Instead I wanted to create something that was visually distinct from other fashion brands, and could serve as a deliberately vague 'teaser' campaign for the coming store opening.