• Teaser Images
     
    Some promotional images for the opening of a new British clothing store in Chicago.
    Since the brand was almost unknown in the US, I decided to depart from the usual styling of smouldering male models and music associations found in the Topman promo material.
    Instead I wanted to create something that was visually distinct from other fashion brands, and could serve as a deliberately vague 'teaser' campaign for the coming store opening.