Competition for mobile app uptake increased exponentially in 2012. Getting noticed and downloaded has become more difficult than ever to achieve. While name, icon and SEO strategy remain extremely important, it was the TopTradr brand’s ability to utilise the interdependent channels of engagement that allowed it to cut through.
We partnered TopTradr with FXCM – provider of the world’s most powerful FX trading platform – to create and deliver communications to FXCM’s existing audience. This capitalised on FXCM’s reach to begin the conversation with new, mutually beneficial prospects. In step with users’ growing capacity to leverage data sharing, TopTradr’s app offers two tangible gains to those who share: income and influence.
By way of a soft launch, Cafecreate came up with the idea of University Challenge with 1,000 students, 1,000 demo accounts and one £10,000 prize. Not only did this allow TopTradr to test its platform, gather feedback and make the necessary fixes – it also meant Cafecreate could start refining the start-up’s social, content and gamification strategies.
TopTradr is now available for download from the app store. And, Cafecreate is looking forward to supporting TopTradr both through its first funding round, and the launch of the TopTradr contest. We expect this competition to attract more than 2000 active FX Traders in its first year.