Together Forever
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About

About

Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon Art Director: Willyum Beck Designer: Willyum Beck, Jin Ryu Copywriter: Stev… Read More
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon Art Director: Willyum Beck Designer: Willyum Beck, Jin Ryu Copywriter: Steve Luker Account Director: Morgan Murray Read Less
Published:
Together Forever
MOULE 2011 HOLIDAY
Forthe past four years Mutt has crafted holiday campaigns for Moulé, curator ofwearable fashion and objects d’art. Each year the campaigns have been inspiredby the Gorensteins, the family who still owns and operates the business, and2011 was no exception. To the Gorensteins, the holidays are about celebratingfamily. “Together Forever” was directly inspired by the next generation of theGorenstein family. The foundation of the campaign was built around color. Eachchild was given his or her own personal color setting a simple graphicidentity unique to each personality. When presented as a whole, the color storyshowed the true power of “Together Forever” and the rainbow of identities thatmake a family strong.