MOULE 2011 HOLIDAY
Forthe past four years Mutt has crafted holiday campaigns for Moulé, curator ofwearable fashion and objects d’art. Each year the campaigns have been inspiredby the Gorensteins, the family who still owns and operates the business, and2011 was no exception. To the Gorensteins, the holidays are about celebratingfamily. “Together Forever” was directly inspired by the next generation of theGorenstein family. The foundation of the campaign was built around color. Eachchild was given his or her own personal color setting a simple graphicidentity unique to each personality. When presented as a whole, the color storyshowed the true power of “Together Forever” and the rainbow of identities thatmake a family strong.