Titanic DNA, 1912–2012
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About

About

We were approached by Swiss watch manufacturer Romain Jerome to create the images for their new Titanic DNA catalog and advertisements with the s… Read More
We were approached by Swiss watch manufacturer Romain Jerome to create the images for their new Titanic DNA catalog and advertisements with the same unique style of our editorial pieces for Plaza Watch Magazine. Read Less
Published:
 
 
 
 
 
We were approached by Swiss watch manufacturer Romain Jerome to create the images for their new Titanic DNA catalog and advertisements with the same unique style of our editorial pieces for Plaza Watch Magazine.
 
 
 
 
“The signature feature of these timepieces is an oxidised bezel made of an extraordinary amalgamation of original steel from the hull of the Titanic along with modern shipbuilding steel plate from the Harland & Wolff shipyards where the most luxurious ocean liner was built almost a century ago.

RJ Watches also became the first brand to create deep-black carbon watch dials using genuine coal dust recovered from the boiler room of the legendary vessel.”
 
—Manuel Emch, CEO, Romain Jerome


 
 
 
 
 
Case studies
These short videos reveal the individual elements and adjustments comprising the final images.
 
 
 
 
 
 
 
 

Postproduction and digital set design
Carl Gerard Elkins, for and with Mierswa-Kluska
 
Photography
 
Creative Directors
Manuel Emch & Anders Modig
 
Styling
Oliver Rauh
 
 
 
Made in cooperation with Plaza Watch Magazine
 
 
 
 
 
 
More of our work for Romain Jerome:
 
Our Website: