Discover Treasure at the Tip Shop
The Brief: To make the Tip Shop top of mind for pre-loved goods.
The Solution: From the idea "one man's trash is another man's treasure" and to connect with a broad
target audience, I brought to life four whimsical personalities: The Collector, The Artist, The Bargain Hunter
and The Outdoor Enthusiast. We can all relate to at least one of these identities who display a sense
of pride for their newly uncovered Tip Shop treasure. The characters appeared on billboards,
bus shelter signs and advertisements in local publications.The client was over the moon
with the success of this campaign for Brisbane City Council’s Tip Shop.