• Discover Treasure at the Tip Shop
    The Brief: To make the Tip Shop top of mind for pre-loved goods.
    The Solution: From the idea "one man's trash is another man's treasure" and to connect with a broad
    target audience, I brought to life four whimsical personalities: The Collector, The Artist, The Bargain Hunter
    and The Outdoor Enthusiast. We can all relate to at least one of these identities who display a sense
    of pride for their newly uncovered Tip Shop treasure. The characters appeared on billboards,
    bus shelter signs and advertisements in local publications.The client was over the moon
    with the success of this campaign for Brisbane City Council’s Tip Shop.