Simplifying an experience
Tinké is a health monitoring device developed in Singapore. Kilo was responsible for the design, development and production of the web experience as well as creating the pre-production renderings of the product.
It is not everyday that a new product is launched in Singapore and TINKÉ had it right all along. With a web savvy and trendy target market, TINKÉ was marketed as a take everywhere product that measures your health levels anywhere.
A ‘take anywhere’ concept was developed for the site, with TINKÉ accompanying the user through their web experience. Content was simplified and edited to let visitors quickly understand the product. The product was rendered in 3D for a cleaner representation. Alternative versions were also made for iPhones, iPads and mobile devices.