The objective of the advertisement is to reach out to teenagers and try to get them to talk about Mental Health issues. I have created an advertising campaign to highlight the stigma and discrimination associated with mental illness.
The campaign is made to shock the target audience. Show what goes around the head of someone struggling with mental health problems, which is expressed in the graphics/mix media that is around the models head. The tag line points out to the audience that it's time to talk about mental health and stop people from suffering in silence. The style is fitting with the urban trend that is popular right now for 14-18 year olds.
Various models and facts can be used, to create multiple versions of the creative. The model must look at the age of 16-18.