The second major issue with the industry that I found from my research was that there is a ton of waste involved in the competition's packaging. Once the object is purchased, there is nothing to do with the packaging besides throw it away. This made me realize the necessity for a secondary use for the materials containing the camping gear.
Continuing my research, I realized that this problem had a surprisingly easy solution. Fire is an important part of basically any camper's outdoor experience. On top of that, many people have issues lighting a fire (mostly those who weren't Boy Scouts). Rather than producing a bunch of trash, why not just make it so that the waste can be turned into a fire starter? I decided to actually include matches and a match pad so that not only will the packaging not go to waste, it will make lighting a fire easier for the consumer as well. Two birds with one stone.