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Branding for Thokk Thokk – a fair trade T-Shirt Label from Munich
Published:
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Thokk Thokk is a T-Shirt Label based in Munich which produces ecological and 
fair trade clothes. The main focus of the redesign was to create a distinctive, dynamic and memorable brand. Just like the design of the T-Shirts, the branding should be minimalistic and reduced. The lettering of the logo, an outline with 
a strong shadow, is a reference to the duplication of the name Thokk Thokk and the 
2 collections of the label (1. own artwork, 2. artwork of european designers). 
Just as the appending symbol – a "T" with it´s shade. The pictures are from C. Kox, who has an striking style of analog photography and documents young people in everyday life. Both typography and photography create a branding which is 
authentic and close to the target group.
 
Picture by C. Kox
Credits:
 
Client: Thokk Thokk (new Website coming soon)
Creative Direction and Graphic Design: Josef Heigl
Photography: C. Kox
Product Photography: Josef Heigl