Thokk Thokk is a T-Shirt Label based in Munich which produces ecological and
fair trade clothes. The main focus of the redesign was to create a distinctive, dynamic and memorable brand. Just like the design of the T-Shirts, the branding should be minimalistic and reduced. The lettering of the logo, an outline with
a strong shadow, is a reference to the duplication of the name Thokk Thokk and the
2 collections of the label (1. own artwork, 2. artwork of european designers).
Just as the appending symbol – a "T" with it´s shade. The pictures are from C. Kox, who has an striking style of analog photography and documents young people in everyday life. Both typography and photography create a branding which is
authentic and close to the target group.
Picture by C. Kox