THIS IS MY ATHENS
(Young Lions Competition 2012 | 3rd Design Award)
Art Director: Effie Koukia
Copywriter: Alexandros Kiritsis
“This is My Athens” is a new, free program available to visitors to Athens. It is staffed by volunteer Athenians who are excited to show to visitors “their city” and all it has to offer.
In the competition, we were expected to develop a complete new identity in 24 hours that includes a logo/brand identity with three visuals of how this identity would look in the real world.