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Soccer is the most popular sport in the world, but its lack of popularity in the United States is confusing to say the least. When Fox Soccer Cha… Read More
Soccer is the most popular sport in the world, but its lack of popularity in the United States is confusing to say the least. When Fox Soccer Channel approached us for a promotional campaign, I thought of many fun and interactive ways to attract the American audience. Examples include a paper-made TV set that was my very literal take of "bringing the soccer into your home.", soccer themed stickers, and long posters. After much brainstorming, I realized what we needed was a quick and catchy point-to-sell slogan. Think Soccer was born. Read Less
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