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Awareness campaign on the theme of energy wastes related to refrigerators. Realization of a a line of packaging and an advertising artwork as dis… Read More
Awareness campaign on the theme of energy wastes related to refrigerators. Realization of a a line of packaging and an advertising artwork as distribution channel for the campaign. Read Less
Published:
THINK – Products for the Memory
The aim of this project was to promote an awareness campaign on the theme of the fridge energy wastes.
The distribution channel of the campaign was a package designed to inform people about the problem and to make them change their wrong habits.

Politecnico di Milano - Facoltà del Design
Corso di Laurea in Design della Comunicazione
Laboratorio di Sintesi Finale - Sezione C1
Docenti: Valeria Luisa Bucchetti, Maurizio Minoggio, Chiara Diana, Erik Ceravegna.Think
Three are the products for which I designed the packaging: a yogurt, a juice and a snack.
The project consists in a line of packaging for products normally stored in a refrigerator where each product contains two messages: a message (the same for every sample) about common fridge consumptions and a message (different according to the different samples) bringing a concrete advice on how to save energy.

This line of package has its own brand called “Think“, whose logo reminds visually to the act of thinking. Each produc customizes the logo according to its name while maintaining a strong brand identity and it can be diversified in four tastes to which are associated four different colors.
Ipack-Ima Exhibition - Milan, 28 Feb / 3 Mar 2012

The project was selected to take part of the exhibition titled "Responsabilmente. Packaging: istruzioni per l'agire quotidiano", within the Ipack-Ima 2012 which took place in Milan.
Ipack-Ima is one of the most important international events in the packaging sector and this year Politecnico di Milano have shoown there some packaging projects developed by students during the Communication Design Bachelor Degree.