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About

This is an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal transport and i… Read More
This is an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal transport and it’s environmental consequences. The campaign advertises biofuel as a cleaner greener alternative to fossil fuels. Read Less
Published:
Think
Outside 
The Barrel

For this project  I was required to examine environmental consequences and buying behaviour. I was asked to influence consumers to change their buying behaviour through an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal
transport and it’s environmental consequences. The campaign advertises
biofuel as a cleaner greener alternative to fossil fuels.