Think Outside The Barrel

  • 1014
  • 43
  • 1
  • Think
    The Barrel

    For this project  I was required to examine environmental consequences and buying behaviour. I was asked to influence consumers to change their buying behaviour through an advertising campaign and raise awareness of how consumers can reduce their CO2 emissions. I chose to focus on personal
    transport and it’s environmental consequences. The campaign advertises
    biofuel as a cleaner greener alternative to fossil fuels.