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School project of branding and identity for a tv kitchen programme. Channel: Discovery travel and living Time: late evening viewing (22-23) Ta… Read More
School project of branding and identity for a tv kitchen programme. Channel: Discovery travel and living Time: late evening viewing (22-23) Target: 18-30 years Theme: cooking and travels Concept: a weird moustached cook, the main character of the programme, goes around the world to know tastes and cultures of every place he runs into. The programme deals with local and international food, from the haute cuisine to the typical popolar food. He meets different people and, with them, he travels, cooks, eats and drinks giving the public receipes and curiosities from all over the world. Name: THINK BROCCOLI the name was inspired by the sentence "Think Green" and the fact that broccoli in the past were the main vegetables that provided vitamin C to the sailors during the long atlantic crossing. Visual: we chose an unconventional image for a cooking show. We preferred motion design and we created a cartoon character that is a caricature of the presenter. He moves into a "pop-up" world made of drawings and photographs. Read Less
Published:
LOGO AND CHARACTER
STILL FRAMES
ANIMATION TRIAL
STATION BUG
TITLE BANDS
BUMPERS
 TRANSITIONS