This is how it works:
The idea is that everyone has an opinion of art and design, so we host battles between artists around the world competing for recognition among the people.
After concreted the main concept, I have art directed and designed the main website, several social media channels, print materials to promote the project. Also concepted, shot, and edited the teaser movie. I have also illustrated one of the OG series design.
We held launch party on 17th December 2011 @Burdekin hotel