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A live brief to create an advertising campaign to fulfil and appeal to Sky’s current gap in the market.
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These shoes are made for...
Sky TV, advertising campaign
A live brief to create an advertising campaign to fulfil andappeal to Sky’s current gap in the market.

An iconic shoe representing the subject matter, updating and reminding the audience that Sky provide the Style and Culture Pack. The intention of the brief was to appeal to Sky's current gap in the market, women of 30+, whilst promoting the Style and Culture Pack, associating possible interests of the audience to the entertainment programs available.