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This installation was created for Pitchfork Music Festival, in conjunction with Johalla Projects. Standing 80' wide by 16' tall, this piece tower… Read More
This installation was created for Pitchfork Music Festival, in conjunction with Johalla Projects. Standing 80' wide by 16' tall, this piece towered over the crowd. The idea was to remind the audience to cherish the moment at hand, and to never forget this summer of music. Read Less
Published:
"It was a reminder to an emerging fan or budding musician that a life-changing experience could be found here."  - NPR

"The structure was meant to ignite memories tied to music—like a soundtrack reminiscent of a summer romance. If it didn’t ignite old romances, it might’ve started new ones: we saw countless couples photographing themselves in front of the sculpture." 
 - Chicago Magazine

"Subtle. Neutral. Understated. Blends in. It seems impossible that these would describe an 80 feet wide, 20 feet high wooden structure. But Chicago artist Matthew Hoffman has succeeded in doing so."
  - The Badger Herald

"A giant reminder to concertgoers that these moments are temporary yet lasting."  - Design Bureau
Via Instagram: annielarimer, statesidepres, tylerblackwell, andrewhertzberg, jonathanrobinburden, kassiashishoff, johallaprojects, tony_digregorio
Kendrick Lamar by Rebecca Smeyne
Lady Gaga backstage by Pitchfork.tv
The Oh Sees by Nolan Wells
Schoolboy Q by Brook Bobbins
The Field by Joseph Mohan
Danny Brown by Brook Bobbins
Photo: Erez Avissar
Stop animation video of the piece going up. Video: Zach Johnston.
The piece was made in the 110 degree Chicago heat. Photo: Zach Johnston.
Photo: Joseph Mohan
Photo: Zach Johnston.