Modern Climate, Minneapolis, called on us to photograph Thermo King's newest semi-truck refrigeration unit from start to finish - from manufacturing to the unveiling product shots - for industry ads, brochures, websites and banner ads. I love getting inside these factories and uncovering the hard work these guys put in 8-5! And then giving it an "edgy" color grade.
Art director Luke Oeth gave it the final touch with bold, industrial, strong type and a simple, clean layout.
Edgy: on the edge, but, not falling off.