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About

Brand campaign for Thermo King
Published:
Thermo King Campaign
Industrial Photography
Modern Climate, Minneapolis, called on us to photograph Thermo King's newest semi-truck refrigeration unit from start to finish - from manufacturing to the unveiling product shots - for industry ads, brochures, websites and banner ads.  I love getting inside these factories and uncovering the hard work these guys put in 8-5!  And then giving it an "edgy" color grade.

Art director Luke Oeth gave it the final touch with bold, industrial, strong type and a simple, clean layout.

Edgy:  on the edge, but, not falling off.