There's Something Inside The Bombay Sapphire®.
Bacardi Global Brands approached Shift to craft and execute a digital strategy and online campaign for Bombay Sapphire that supported and enhanced the company's new print campaign, There's Something Inside the Bombay Sapphire. The campaign, specifically the tagline, encourages audiences to explore the “Something Inside” that gives Bombay Sapphire gin remarkable depth and richness of character.
The campaign encourages consumers to explore not only the brand story (10 exotic botanicals and a unique distillation process), but to also explore their own cultural background and experiences to discover what makes them, as Bombay Sapphire drinkers, interesting and unique.
There's Something Inside You.
Leveraging Facebook Connect and Flickr, Shift developed an interactive tool in a custom Facebook tab that asks consumers a series of questions about their cultural upbringing and their taste in art, music, travel, food and more. While completing the questionnaire, users have the opportunity to tag Facebook friends with similar tastes and interests and share select questions to their Facebook profiles. Based upon the answers, the questionnaire tool mines Facebook and Flickr's Creative Commons to create a unique, layered mosaic, providing a stunning visual narrative that consumers will share with their network through social channels.