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Theory were looking to refresh the brand with a new identity incorporating an eye icon to reflect the brands subversive attitude and underground … Read More
Theory were looking to refresh the brand with a new identity incorporating an eye icon to reflect the brands subversive attitude and underground roots. We developed a suite of wordmarks with a simple eye icon that allow for flexible usage across a broad range of applications, from skate decks and tee-shirts, to digital marketing and retail packaging. Read Less
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THEORY SKATEBOARDS IDENTITY

Theory were looking to refresh the brand with a new identity incorporating an eye icon to reflect the brands subversive attitude and underground roots.
 
We developed a suite of wordmarks with a simple eye icon that allow for flexible usage across a broad range of applications, from skate decks and tee-shirts, to digital marketing and retail packaging.