The new Audi A8 - Product Experience
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About

About

New Audi A8 Product Experience (based on INDG Product Experience)
Published:
This site has been created for the Dutch Audi A8 owners. For several weeks, they had the exclusive ‘sneak preview’ of the new Audi A8.
Specific areas of the site were unlocked each week, which gave this target group the possibility to discover new features of the car. Once all features were released, the site became public.

INDG’s PEX™ framework was used to ensure smooth online exploration while combining high poly 3D, video and flash.

Credits:
LBi Lost Boys - concept & electronic digital marketing
INDG - 3D assets and animations, PEX™ framework, motion design & webdevelopment
&KoenseSeverein - interface design
Audi A8 - Intro animation
Audi A8 - Product experience