The magazine that fits you

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  • To promote Sanoma's Magazine Month we came up with a simple and smart idea. We used the magazine covers to replace the heads of the models in such a way they fitted perfectly. Over 30(!) unique print ads appeared in different titles on TV and online.
    Concept: Michiel Otting, Maarten Reynen
    Photography: Wendy van Santen
    Editing director: Dennis Floor
    Music & sound: Studio De Keuken