To promote Sanoma's Magazine Month we came up with a simple and smart idea. We used the magazine covers to replace the heads of the models in such a way they fitted perfectly. Over 30(!) unique print ads appeared in different titles on TV and online.
Concept: Michiel Otting, Maarten Reynen
Photography: Wendy van Santen
Editing director: Dennis Floor
Music & sound: Studio De Keuken