The call of sea

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  • The call of sea
    Direct mail for travel company
  • Brief
    Create awareness about the new tour operator in a most unusual way.

  • We placed a tiny player with a speaker inside the sea shells 
    and start sending them to our potential customers by post. 
    When a person brings our seashell 
    to his ear to "listen to the sea," he hears an audio recording 
    of ocean waves, cries of seagulls,
     laughter and our message: "Tropical countries are waiting for you!