Client: The Yuppie Closet
I was asked to create the branding redesign the Yuppie Closet. Their company sells high end fashion products such as handbags and shoes at a discounted rate online. For the logo I designed a minimalist, typographic logo with limited color so it would not clash with the other brand logos displayed on their site. I also tried to achieve this by enclosing the logo within the circle for closure and to be used within the company name itself. For the business card design, I used a gradient that was inspired from the owners favorite color palete as well as the products they sell.
This is the directors cut business card design