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Visitors to dnbnor.no was invited to sign their name on 'The worlds longest gift tag'. For each signature one Norwegian krone (0,13 EUR) was dona… Read More
Visitors to dnbnor.no was invited to sign their name on 'The worlds longest gift tag'. For each signature one Norwegian krone (0,13 EUR) was donated by the bank to The Red Cross. As physical proof of the concept, a special printer with a long roll of paper was mounted in a giftbox, with cameras feeding realtime every signature that was printed. After signing the label, the user could invite others to join via Facebook. From December 1st to 24th 148.000 unique visitors signed their names creating a 415 meter long label of names. 85% of the traffic was generated through FB. Read Less
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The World's Longest Gift Tag

A christmas campaign created to reposition DnB NOR from being perceived as a cold business bank to a caring, including bank for every household.

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The solution: visitors to dnbnor.no was invited to sign 'The worlds longest gift tag'. For each signature one NOK (0,13 EURO) was donated by the bank to The Red Cross. As physical proof of the concept, a printer was mounted in a giftbox, with cameras feeding realtime every printed signature.

With a population of 4,8 million, 148.000 signatures during 24 days based on a single banner on the dnbnor webpage is regarded a success. 85 % of traffic came from social media.
SCREEN CAPTURES
The installation featured quirky, animated wooden figures.The gift tag reached over 400 meters.