Tweeting Honey Badger

 

Looking for an ingenious way to build their online presence, the Johannesburg Zoo has decided to hand over all their Social Media management to ‘someone’ who knows the zoo inside out. BG the Badger! The Johannesburg Zoo’s much-loved resident honey badger and the official JHB Zoo mascot. View the case study film here.

 

Credits: 

Illustrator: Eras Gous

Art Directors: Eras Gous, Moira-Gene Sephton Gous

Copywriters: Candice Hellens, Rory MacRobert
Executive Creative Director: Kerry Friend
Chief Creative Officer: Brett Morris

Agency: Hellocomputer & Draftfcb Johannesburg