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The Identity Audit revealed that the Women’s Fund serves as a connector, tying many organizations and people together. When the Women’s Fund, its… Read More
The Identity Audit revealed that the Women’s Fund serves as a connector, tying many organizations and people together. When the Women’s Fund, its members, and partner organizations combine, the results are always greater than the sum. From logo to tagline to website design, each piece we created points back to this idea: the Women’s Fund of Greater Chattanooga unites the community and catalyzes a better society—a society where women and girls are treated properly, a healthy society, a connected society. The voice and aesthetic rely on this theme throughout their assets, each word and design element relying on the next to relay the core values and identity. Read Less
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