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About

Creating a new Corporate Identity for The Whiteboy Shebeen Restaurant, as well as Packaging for their House wine and beer.
Published:
 This project made it possible that I was a finalist in 2012 Pendoring Awards (Student Category: Craft). What an unbelievable experience and honor!
The Whiteboy Shebeen Restaurant is a South African gem in Sandton, Johannesburg. The eclectic vibe and strong African influences make it a restaurant you will remember. A new corporate identity needed to be created, along with packaging for their house wine & beer. (This project was purely done for The Open Window School of Visual Communication.)

The concept behind this project is Stacked Shacks. I wanted to give the project a very organic feel with the illustration style as well as in the packaging of the wine and beer bottles. For the wine, I incorporated musical instruments with the shacks, as wine is for the bit more 'sophisticated'. I also tried to match the instruments as closely as I could to the type of wine (Merlot, Pinot Noir, Shiraz).
For the Beer design, I incorporated a Bull, a strong yet commonly found animal, with the Stacked Shacks. The wire fence is also an element that runs throughout the branding to tie all the individual products together.
Pizza and Take-Away Boxes also needed to be designed for The Whiteboy Shebeen Restaurant. Here the Shacks were used on their own, and on the take-away box the shacks were created into a pattern, showing the diversity of the illustration.