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To announce the impending launch of Wander and allow users to reserve their user names early, we created the utterly pointless leaderboard. After… Read More
To announce the impending launch of Wander and allow users to reserve their user names early, we created the utterly pointless leaderboard. After registering, user's were awarded 100 points and a chance for a spot on the leaderboard. Points could be earned by sharing a link about Wander on Facebook and Twitter. We also hid a clickable cow that would award +1 for every click. The leaderboard garnered the attention of Wired Magazine and reputable tech press, gained 10K+ sign-ups in it's first week, and recorded over 30 billion points. Read Less
Published:
Wander Utterly Pointless Leaderboard
To announce the impending launch of Wander and allow users to reserve their usernames early, we created the utterly pointless leaderboard. After registering, user's were awareded 100 points and a chance for a spot on the leaderboard. Points could be earned by sharing a link about Wander on Facebook and Twitter. We also hid a clickable cow that would award +1 for every click.

The leaderboard garnered the attention of
Wired, Betabeat, and Mashable
; gained 10K+ sign-ups in the first week; and recorded over 30 billion points.

Check out the Leaderboard >