The aim was to create the app that all AFL fans want. Developed by ProjectProject, I was asked to assist in the planning and design the visuals for the app.
The apps functions include; news, live ladder results, fixtures, twitter feeds, links to club information, count down until next game and the club song (mostly used to annoy your mates after winning)
The visual approach was to develop each team app to look uniquely like that team, making people feel more like a fan, than a user. We developed a shield identity for each team, and a series of home screen icons, graphics and a theme for each teams app.