Tinder Box was originally founded in 1928 by Ed Kolpin, one of the true pioneers of the pipe business. After many successful years Kolpin desired to give others the opportunity to experience Tinder Box and sold his first franchise in 1959, long before franchises where common among American business operations. For years Tinder Box was not only the largest pipe and tobacco retailer in North America, it was also the largest franchise operation. Today, with many locations throughout the United States, Tinder Box has become synonymous with quality crafted pipes, original pipe tobacco blends, fine cigars, accessories and unique gifts.The current target audience is easily 40+ The Goal of this rebranding is to first of all make a definitive voice for the brand to stand on and secondly to breathe new life into the brand and attract a younger audience to ensure the heritage that the brand has built doesn’t die with its current clientele. So, I would like to reposition this campaign to appeal to a crowd of 25 and up.