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Boat Studio worked with The Temper Trap to create an identity for their self-titled second album. We wanted to give the platinum-selling Australi… Read More
Boat Studio worked with The Temper Trap to create an identity for their self-titled second album. We wanted to give the platinum-selling Australian band something more than a smart album cover; but a visual identity that could run throughout the album campaign, visuals you could remove their logo from and it would still be unmistakably theirs. Boat Studio collaborated with Italian artist Alberto Seveso to create the identity. Working with acrylic ink in water, he photographed a suite of images in a bold primary palette to run across single and album artwork. The campaign was created in two locations, from Alberto’s studio in Sicily and ours in London, where we created moving visuals. The launch campaign surrounding the album had a heavy digital focus, so as important as creating static visuals, we wanted to bring the artwork to life in film. Shooting the ink unfolding in water in high definition we created a series of moving images that were eventually employed in the iTunes LP as the first ever moving lyrics booklet, and also formed a simple, hypnotic video for a leaked taster song from the album – Rabbit Hole, which clocked up over 800k hits on YouTube. Boat Studio creative-directed the album launch, and handled the promo, single and album packaging formats for the band, from 7-inch picture disks and Deluxe Casebound Albums to the gorgeous triple Gatefold, double coloured vinyl LP. Read Less
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