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Campaign for a Central FL hospice
The Stories of Life Live Here
Haven Hospice
[ Art Direction // Design ]

Haven Hospice was one of our more difficult clients. Not because of their marketing staff, but because there's only so many ways  you can put a positive spin on the inevitability of death. It was a large challenge for us, and one that we faced by moving away from stock imagery of smiling patients with smiling doctors and towards a more layered, personal approach. 
Design comps of the original site concepts.
Final, client-approved, homepage
:30 TV on one of our featured, real patient stories.
Another :30 "stories" spot
Campaign pitch-book cover