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We had the delightful task of promoting one of the most successful drama series ever created. One of the things we faced during the project was t… Read More
We had the delightful task of promoting one of the most successful drama series ever created. One of the things we faced during the project was the fact that the show was previously broadcasted by another network in Latin America and we had to come up with something completely different by repackaging the show to make it more appealing to the viewers, affiliates and clients. While RED color illustrates passion, violence, crime and blood. BLACK and WHITE colors represent a life full of contrast, the two families…on one hand, Carmela, Conrado Jr., Tony’s kids, and on the other hand...his real family...the mafia! These pieces are part of the creative campaign developed to promote the series on-air, off channel and on-line. Read Less
Published:
PRESS RELEASE - The idea consisted of "threatening" the journalists to make them speak out and spread the word about the premiere of the series.
Do you remember the famous phrase...sleep with the fishes?