The Sketchbook Project
2013 World Tour Brand Identity
The Sketchbook Project is a constantly evolving library of artists' sketchbooks from across the globe. The new identity for the 2013 World Tour revolves around the idea of illustrated typography, an element found in most of the sketchbooks that were submitted. Therefore, the 2013 World Tour slogan, "It's like a roadtrip but with sketchbooks" was illustrated and paired with a retro artist character. The pencil was used as a pull-away for the new logo, app icon, and app interfaces.