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The Greenhouse was commissioned to execute The Quality Draught Experience, an internal operation to fortify the experience of Draught Beer. The S… Read More
The Greenhouse was commissioned to execute The Quality Draught Experience, an internal operation to fortify the experience of Draught Beer. The SAB Draught Academy was the first of a series of steps within the QDE, created to polish the skills of barmen nationwide. I created and conceptualised all copywriting. Read Less
Published:
  The South African Breweries
     The Quality Draught Experience

I wrote a film starring Os du Randt dramatising the five step ritual of the Quality Draught Experience, forming part of the SAB Draught Academy. Project credit to The Greenhouse, Cape Town.

If the link doesn't work, try this one:

http://www.youtube.com/watch?v=vGNMuQp0wPw

Lifestyle shots based on the same concept.