Licensing style guide with packaging system and specific theme art collections based on rock music genres.
We were given the opportunity to create a style guide for the Rock Hall's new licensing program with The Wildflower Group. But there was a catch: the only intellectual property they owned was their logo. Unable to use the actual musicians, lyrics, or artifact images, we created specific theme art groups from scratch based on rock music genres and graphic trends for both men and women. Guitar cases, amplifiers, and speakers inspired the upscale packaging system, iconic imagery pulled from the essence of over 60 years of great music. Oh yeah, and we got to attend the 2012 Rock and Roll Hall of Fame inductee ceremony. Not a bad gig!