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The Practice is a diverse medical business with practitioners working in all fields. The challenge was to engage employees with their new set of … Read More
The Practice is a diverse medical business with practitioners working in all fields. The challenge was to engage employees with their new set of values which were based on work ethic and patient care. I created a set of icons to represent the seven principles of The Practice and integrated their logo (a medical cross)into the icon design to suggest integration of the principles into people’s working lives. The campaign included a small booklet with the cross diecut throught it, a desk top calendar and a microsite. Role // concept / print design / online design / illustration Read Less
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