The Population Branding
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The Population Branding

The identity concept for this Social marketing agency based in Sydney was simple, its all about the conversations that happen about brands. They gather the relevant information and create targeted strategic responses for their clients. We created a new identity the open speech mark symbol typically the start of a conversation and also hinted at the distilling or highlighting of the information to what is actually relevant in the icons makeup - another large part of The Populations service. We combined this with a flexible and vibrant colour palette of which The Population staff each chose a colour that represents them, a conversational tone of voice and created a full suite of stationery and online presentation templates. 

Work completed at There