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Task: Inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent I… Read More
Task: Inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Solution: Our target audience received a mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate. Result: The target audience responded very well to the handmade mailing resulting in an increase of counselling sessions. Read Less
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The percentage mailing
 
 
Task: Inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty. Solution: Our target audience received a mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate. Result: The target audience responded very well to the handmade mailing resulting in an increase of counselling sessions.
 
 
 
Agency: serviceplan campaign  
Chief Creative Officer: Alexander Schill  
Executive Creative Director: Christoph Everke, Alexander Nagel    
Art Director: Matthäus Frost, Dimitrios Arampatzioglou  
Text: Katharina Keith, Melanie Madaus  
Production: Katy Pergelt  
Account Supervisor: Marc Mader