The Olive Tree Restaurant A Total Rebrand for a Kosher-Fusion Restaurant in Kraków
Meet Yitzhak Horovitz: entrepreneur, rabbi, kitchen experimentator & a really cool guy, who asked us, along with some other creative individuals - Katarzyna Baraniewicz, a talented photographer & Pan Slogan, a copywriter extraordinaire - to design a complex yet minimalistic visual identity for his restaurant and catering business. Our main source of inspiration was Yitzhak himself - one of the main hubs of Jewish life in Kraków - a very disciplined man of cloth & yet a really hilarious hasidic hipster.
The logo was to be set in simple hasidic black (#231F20) & white (#FFFFFF). We're still trying to get those colours to the patent office, by the way.
Please feel free to call Yitzhak in case you're hungry or need spiritual guidance.
That's not really his car.
Yitzhak's food tastes even better than it looks.
The main problem with the menu was to intertwine three languages - polish, english and hebrew. The primary font used was Meta Serif Pro.
The Olive Tree also serves great & kosher drinks, all of which can be found in "The Drinks Menu".
Finally Kraków has a good place to get drunk in style & with dignity.
The breakfast deal is very flexible and so is "The Breakfast Menu" .
Also works great as a fanning device.
In case Yitzhak gets any new breakfast ideas, he can unscrew the menu, put anything he wants in it, and then screw it back together. I wanted to make a funny commentary on that, but nothing comes to my mind.
Every Saturday, after the sun goes down, The Shabbat ends and The Olive Tree comes back to life with a Live Music Event. As the ultra-jewish Black Eyed Peas say: "L'chaim!"
We've also been asked to prepare a set of press advertisments for the local newspapers and magazines.
Collateral so fine you could basically eat it (provided you like the taste of paper).
If you ever find yourself in Kraków, please visit The Olive Tree, known worldwide for great progressive kosher cuisine, no brechvard and kvetch whatsoever and a lot of simcha.