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Gain -the P&G brand- gathers a wide variety of scents among the detergent category. But the bicultural consumer in the U.S. was unaware of this. … Read More
Gain -the P&G brand- gathers a wide variety of scents among the detergent category. But the bicultural consumer in the U.S. was unaware of this. In fact, a high percentage of them still think there is only one Gain scent in the market. Read Less
Published:
 
Mobile advertisement for Gain detergent that gives your iPhone a “sense of smell.” 
 
The experience features a talking nose that smells the user and recommends a Gain product based on the scent it picks up. “The Nose” presents a variety of humorous responses in both English and Spanish and reaches the audience by allowing consumers to truly experience and interact with the non-traditional ad.
 
Since October 2012, more than 348,000 users have actively engaged with Gain’s mobile advertisement. On average, users spent 65 seconds with the application. 
 
Credits
Agency: Leo Burnett Lapiz
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Associate Creative Directors: Flavio Pina, Lizette Morazzani
Art Directors: Flavio Pina, Alexis Budejen, Maria Bernal
Copywriter: Lizette Morazzani, Hilary Haselton, Ciro Sarmiento
Executive Producer: Ken Gilberg
Producers: Matthew Monahan, Jake Brusha
VP Account Director: Ernesto Adduci
Account Executive: Diana Saenz
3D Artist: (MOX Studios) Juan Carlos Montes
Music Company/Audio: Particle
Production Company: Apple Inc.
iAd Professional Services Lead: Gary Merrill
Editorial VFX/SPX/Case Video: Arc Motion
Editor: Anubha Dubey
Director of Photography/Producers: Matt Monahan, Jake Brusha
Arc Motion Producer: Jorie Landfear
Arc Sound Engineer: Marco Morales