The Ninetys is a music producer from South London. The style of his music mostly applies to genres such as trap, dubstep, house and other electronic music. I was comissioned to create a fresh, urban image for his brand. The concept is 90 degrees. The idea behind that is to show graphic elements in a way where angles are at 90 degrees. The idea could be visualised as a triangle or as crossed lines with an angle of 90 degrees. The main asset for the brand are ornaments which are used across most of the designs.